WallStSmart

Betterware de México, S.A.P.I. de C.V. (BWMX)vsUlta Beauty Inc (ULTA)

VS

Smart Verdict

WallStSmart Research — data-driven comparison

Betterware de México, S.A.P.I. de C.V. generates 12% more annual revenue ($14.28B vs $12.71B). ULTA leads profitability with a 9.4% profit margin vs 8.2%. BWMX trades at a lower P/E of 9.6x. ULTA earns a higher WallStSmart Score of 63/100 (C+).

BWMX

Buy

50

out of 100

Grade: C-

Growth: 6.7Profit: 7.5Value: 7.7Quality: 4.5
Piotroski: 5/9Altman Z: 2.47

ULTA

Buy

63

out of 100

Grade: C+

Growth: 6.7Profit: 8.0Value: 4.7Quality: 6.0
Piotroski: 3/9Altman Z: 3.41
IV

Intrinsic Value Comparison

Multi-model valuation · Graham Formula

BWMXUndervalued (+18.3%)

Margin of Safety

+18.3%

Fair Value

$22.54

Current Price

$18.20

$4.34 discount

UndervaluedFair: $22.54Overvalued
ULTASignificantly Overvalued (-23.0%)

Margin of Safety

-23.0%

Fair Value

$555.27

Current Price

$467.07

$88.20 premium

UndervaluedFair: $555.27Overvalued

Key Strengths & Concerns

Side-by-side fundamental analysis

Key Strengths

BWMX3 strengths · Avg: 10.0/10
P/E RatioValuation
9.6x10/10

Attractively priced relative to earnings

Return on EquityProfitability
73.0%10/10

Every $100 of equity generates 73 in profit

EPS GrowthGrowth
85.7%10/10

Earnings expanding 85.7% YoY

ULTA3 strengths · Avg: 9.3/10
Return on EquityProfitability
46.1%10/10

Every $100 of equity generates 46 in profit

Altman Z-ScoreHealth
3.4110/10

Safe zone — low bankruptcy risk

P/E RatioValuation
17.5x8/10

Attractively priced relative to earnings

Areas to Watch

BWMX3 concerns · Avg: 2.7/10
Revenue GrowthGrowth
0.3%4/10

0.3% revenue growth

Market CapQuality
$660.71M3/10

Smaller company, higher risk/reward

Debt/EquityHealth
2.941/10

Elevated debt levels

ULTA2 concerns · Avg: 3.5/10
PEG RatioValuation
1.624/10

Expensive relative to growth rate

Piotroski F-ScoreQuality
3/93/10

Weak financial health signals

Comparative Analysis Report

WallStSmart Research

Bull Case : BWMX

The strongest argument for BWMX centers on P/E Ratio, Return on Equity, EPS Growth.

Bull Case : ULTA

The strongest argument for ULTA centers on Return on Equity, Altman Z-Score, P/E Ratio. Revenue growth of 11.1% demonstrates continued momentum.

Bear Case : BWMX

The primary concerns for BWMX are Revenue Growth, Market Cap, Debt/Equity. Debt-to-equity of 2.94 is elevated, increasing financial risk.

Bear Case : ULTA

The primary concerns for ULTA are PEG Ratio, Piotroski F-Score.

Key Dynamics to Monitor

BWMX carries more volatility with a beta of 1.07 — expect wider price swings.

ULTA is growing revenue faster at 11.1% — sustainability is the question.

BWMX generates stronger free cash flow (236M), providing more financial flexibility.

Monitor SPECIALTY RETAIL industry trends, competitive dynamics, and regulatory changes.

Bottom Line

ULTA scores higher overall (63/100 vs 50/100) and 11.1% revenue growth. BWMX offers better value entry with a 18.3% margin of safety. Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.

This analysis is generated from publicly available financial data. Not financial advice.

Betterware de México, S.A.P.I. de C.V.

CONSUMER CYCLICAL · SPECIALTY RETAIL · USA

Betterware de México, SAB de CV is a direct consumer company in Mexico. The company is headquartered in Zapopan, Mexico.

Ulta Beauty Inc

CONSUMER CYCLICAL · SPECIALTY RETAIL · USA

Ulta Beauty, Inc., formerly known as Ulta Salon, Cosmetics & Fragrance Inc., is an American chain of beauty stores headquartered in Bolingbrook, Illinois. Ulta Beauty carries cosmetics and skincare brands, men's and women's fragrances, nail products, bath and body products, beauty tools and haircare products.

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