The Clorox Company (CLX)vsEstee Lauder Companies Inc (EL)
CLX
The Clorox Company
$87.76
-1.14%
CONSUMER DEFENSIVE · Cap: $11.08B
EL
Estee Lauder Companies Inc
$97.12
+0.67%
CONSUMER DEFENSIVE · Cap: $36.79B
Smart Verdict
WallStSmart Research — data-driven comparison
Estee Lauder Companies Inc generates 124% more annual revenue ($15.05B vs $6.72B). CLX leads profitability with a 8.7% profit margin vs 1.2%. CLX appears more attractively valued with a PEG of 1.17. CLX earns a higher WallStSmart Score of 53/100 (C-).
CLX
Buy53
out of 100
Grade: C-
EL
Hold37
out of 100
Grade: F
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-24.4%
Fair Value
$101.26
Current Price
$87.76
$13.50 premium
Margin of Safety
+29.8%
Fair Value
$150.16
Current Price
$97.12
$53.04 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Every $100 of equity generates 652 in profit
No standout strengths identified
Areas to Watch
Weak financial health signals
Trading at 118.6x book value
Revenue declined 2.0%
Earnings declined 50.1%
Expensive relative to growth rate
Trading at 9.2x book value
ROE of 4.8% — below average capital efficiency
1.2% margin — thin
Comparative Analysis Report
WallStSmart ResearchBull Case : CLX
The strongest argument for CLX centers on Return on Equity. PEG of 1.17 suggests the stock is reasonably priced for its growth.
Bull Case : EL
EL has a balanced fundamental profile.
Bear Case : CLX
The primary concerns for CLX are Piotroski F-Score, Price/Book, Revenue Growth. Debt-to-equity of 61.33 is elevated, increasing financial risk.
Bear Case : EL
The primary concerns for EL are PEG Ratio, Price/Book, Return on Equity. A P/E of 203.4x leaves little room for execution misses. Debt-to-equity of 2.43 is elevated, increasing financial risk.
Key Dynamics to Monitor
EL carries more volatility with a beta of 1.27 — expect wider price swings.
EL is growing revenue faster at 6.3% — sustainability is the question.
EL generates stronger free cash flow (425M), providing more financial flexibility.
Monitor HOUSEHOLD & PERSONAL PRODUCTS industry trends, competitive dynamics, and regulatory changes.
Bottom Line
CLX scores higher overall (53/100 vs 37/100). EL offers better value entry with a 29.8% margin of safety. Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
The Clorox Company
CONSUMER DEFENSIVE · HOUSEHOLD & PERSONAL PRODUCTS · USA
The Clorox Company, based in Oakland, California, is an American global manufacturer and marketer of consumer and professional products.
Estee Lauder Companies Inc
CONSUMER DEFENSIVE · HOUSEHOLD & PERSONAL PRODUCTS · USA
The Estee Lauder Companies Inc. is an American multinational manufacturer and marketer of prestige skincare, makeup, fragrance and hair care products, based in Midtown Manhattan, New York City. The company owns a diverse portfolio of brands, distributed internationally through both digital commerce and retail channels.
Visit Website →Compare with Other HOUSEHOLD & PERSONAL PRODUCTS Stocks
Want to dig deeper into these stocks?