The Clorox Company (CLX)vsProcter & Gamble Company (PG)
CLX
The Clorox Company
$87.76
-1.14%
CONSUMER DEFENSIVE · Cap: $11.08B
PG
Procter & Gamble Company
$145.27
+0.61%
CONSUMER DEFENSIVE · Cap: $337.41B
Smart Verdict
WallStSmart Research — data-driven comparison
Procter & Gamble Company generates 1195% more annual revenue ($87.03B vs $6.72B). PG leads profitability with a 18.4% profit margin vs 8.7%. CLX appears more attractively valued with a PEG of 1.17. PG earns a higher WallStSmart Score of 55/100 (C).
CLX
Buy53
out of 100
Grade: C-
PG
Buy55
out of 100
Grade: C
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-24.4%
Fair Value
$101.26
Current Price
$87.76
$13.50 premium
Margin of Safety
-44.5%
Fair Value
$100.54
Current Price
$145.27
$44.73 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Every $100 of equity generates 652 in profit
Mega-cap, among the largest globally
Every $100 of equity generates 30 in profit
Strong operational efficiency at 22.1%
Generating 4.9B in free cash flow
Areas to Watch
Weak financial health signals
Trading at 118.6x book value
Revenue declined 2.0%
Earnings declined 50.1%
1.5% revenue growth
Expensive relative to growth rate
Earnings declined 15.5%
Comparative Analysis Report
WallStSmart ResearchBull Case : CLX
The strongest argument for CLX centers on Return on Equity. PEG of 1.17 suggests the stock is reasonably priced for its growth.
Bull Case : PG
The strongest argument for PG centers on Market Cap, Return on Equity, Operating Margin. Profitability is solid with margins at 18.4% and operating margin at 22.1%.
Bear Case : CLX
The primary concerns for CLX are Piotroski F-Score, Price/Book, Revenue Growth. Debt-to-equity of 61.33 is elevated, increasing financial risk.
Bear Case : PG
The primary concerns for PG are Revenue Growth, PEG Ratio, EPS Growth.
Key Dynamics to Monitor
CLX carries more volatility with a beta of 0.54 — expect wider price swings.
PG is growing revenue faster at 1.5% — sustainability is the question.
PG generates stronger free cash flow (4.9B), providing more financial flexibility.
Monitor HOUSEHOLD & PERSONAL PRODUCTS industry trends, competitive dynamics, and regulatory changes.
Bottom Line
PG scores higher overall (55/100 vs 53/100), backed by strong 18.4% margins. Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
The Clorox Company
CONSUMER DEFENSIVE · HOUSEHOLD & PERSONAL PRODUCTS · USA
The Clorox Company, based in Oakland, California, is an American global manufacturer and marketer of consumer and professional products.
Procter & Gamble Company
CONSUMER DEFENSIVE · HOUSEHOLD & PERSONAL PRODUCTS · USA
The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health, consumer health, personal care, and hygiene products; these products are organized into several segments including Beauty; Grooming; Health Care; Fabric & Home Care; and Baby, Feminine, & Family Care. Before the sale of Pringles to Kellogg's, its product portfolio also included food, snacks, and beverages.
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