Colgate-Palmolive Company (CL)vsThe Clorox Company (CLX)
CL
Colgate-Palmolive Company
$85.49
+1.14%
CONSUMER DEFENSIVE · Cap: $67.75B
CLX
The Clorox Company
$104.76
+1.64%
CONSUMER DEFENSIVE · Cap: $12.78B
Smart Verdict
WallStSmart Research — data-driven comparison
Colgate-Palmolive Company generates 202% more annual revenue ($20.38B vs $6.76B). CLX leads profitability with a 11.2% profit margin vs 10.5%. CLX appears more attractively valued with a PEG of 2.17. CL earns a higher WallStSmart Score of 56/100 (C).
CL
Buy56
out of 100
Grade: C
CLX
Buy51
out of 100
Grade: C-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-279.8%
Fair Value
$22.51
Current Price
$85.49
$62.98 premium
Margin of Safety
-203.1%
Fair Value
$41.55
Current Price
$104.76
$63.21 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Every $100 of equity generates 50 in profit
Large-cap with strong market position
Strong operational efficiency at 20.4%
Generating 1.3B in free cash flow
Every $100 of equity generates 99 in profit
Attractively priced relative to earnings
Areas to Watch
Premium valuation, high expectations priced in
1.1% earnings growth
Weak financial health signals
Expensive relative to growth rate
Expensive relative to growth rate
Revenue declined 0.8%
Earnings declined 16.2%
Comparative Analysis Report
WallStSmart ResearchBull Case : CL
The strongest argument for CL centers on Return on Equity, Market Cap, Operating Margin.
Bull Case : CLX
The strongest argument for CLX centers on Return on Equity, P/E Ratio.
Bear Case : CL
The primary concerns for CL are P/E Ratio, EPS Growth, Piotroski F-Score. Debt-to-equity of 147.93 is elevated, increasing financial risk.
Bear Case : CLX
The primary concerns for CLX are PEG Ratio, Revenue Growth, EPS Growth.
Key Dynamics to Monitor
CL profiles as a value stock while CLX is a declining play — different risk/reward profiles.
CLX carries more volatility with a beta of 0.57 — expect wider price swings.
CL is growing revenue faster at 5.8% — sustainability is the question.
CL generates stronger free cash flow (1.3B), providing more financial flexibility.
Bottom Line
CL scores higher overall (56/100 vs 51/100). Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Colgate-Palmolive Company
CONSUMER DEFENSIVE · HOUSEHOLD & PERSONAL PRODUCTS · USA
Colgate-Palmolive Company is an American multinational consumer products company headquartered on Park Avenue in Midtown Manhattan, New York City. It specializes in the production, distribution and provision of household, health care, personal care and veterinary products.
Visit Website →The Clorox Company
CONSUMER DEFENSIVE · HOUSEHOLD & PERSONAL PRODUCTS · USA
The Clorox Company, based in Oakland, California, is an American global manufacturer and marketer of consumer and professional products.
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