Colgate-Palmolive Company (CL)vsThe Clorox Company (CLX)
CL
Colgate-Palmolive Company
$86.80
-1.25%
CONSUMER DEFENSIVE · Cap: $69.19B
CLX
The Clorox Company
$87.76
-1.14%
CONSUMER DEFENSIVE · Cap: $11.08B
Smart Verdict
WallStSmart Research — data-driven comparison
Colgate-Palmolive Company generates 213% more annual revenue ($21.05B vs $6.72B). CL leads profitability with a 9.7% profit margin vs 8.7%. CLX appears more attractively valued with a PEG of 1.17. CL earns a higher WallStSmart Score of 54/100 (C-).
CL
Buy54
out of 100
Grade: C-
CLX
Buy53
out of 100
Grade: C-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+12.6%
Fair Value
$99.34
Current Price
$86.80
$12.54 discount
Margin of Safety
-24.4%
Fair Value
$101.26
Current Price
$87.76
$13.50 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Every $100 of equity generates 863 in profit
Safe zone — low bankruptcy risk
Large-cap with strong market position
Strong operational efficiency at 21.0%
Every $100 of equity generates 652 in profit
Areas to Watch
Expensive relative to growth rate
Premium valuation, high expectations priced in
4.9% revenue growth
Trading at 289.3x book value
Weak financial health signals
Trading at 118.6x book value
Revenue declined 2.0%
Earnings declined 50.1%
Comparative Analysis Report
WallStSmart ResearchBull Case : CL
The strongest argument for CL centers on Return on Equity, Altman Z-Score, Market Cap.
Bull Case : CLX
The strongest argument for CLX centers on Return on Equity. PEG of 1.17 suggests the stock is reasonably priced for its growth.
Bear Case : CL
The primary concerns for CL are PEG Ratio, P/E Ratio, Revenue Growth. Debt-to-equity of 33.29 is elevated, increasing financial risk.
Bear Case : CLX
The primary concerns for CLX are Piotroski F-Score, Price/Book, Revenue Growth. Debt-to-equity of 61.33 is elevated, increasing financial risk.
Key Dynamics to Monitor
CLX carries more volatility with a beta of 0.54 — expect wider price swings.
CL is growing revenue faster at 4.9% — sustainability is the question.
CL generates stronger free cash flow (867M), providing more financial flexibility.
Monitor HOUSEHOLD & PERSONAL PRODUCTS industry trends, competitive dynamics, and regulatory changes.
Bottom Line
CL scores higher overall (54/100 vs 53/100). Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Colgate-Palmolive Company
CONSUMER DEFENSIVE · HOUSEHOLD & PERSONAL PRODUCTS · USA
Colgate-Palmolive Company is an American multinational consumer products company headquartered on Park Avenue in Midtown Manhattan, New York City. It specializes in the production, distribution and provision of household, health care, personal care and veterinary products.
Visit Website →The Clorox Company
CONSUMER DEFENSIVE · HOUSEHOLD & PERSONAL PRODUCTS · USA
The Clorox Company, based in Oakland, California, is an American global manufacturer and marketer of consumer and professional products.
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