Dollar General Corporation (DG)vsSimply Good Foods Co (SMPL)
DG
Dollar General Corporation
$103.70
+0.17%
CONSUMER DEFENSIVE · Cap: $25.32B
SMPL
Simply Good Foods Co
$11.94
+2.14%
CONSUMER DEFENSIVE · Cap: $1.16B
Smart Verdict
WallStSmart Research — data-driven comparison
Dollar General Corporation generates 2942% more annual revenue ($43.08B vs $1.42B). DG leads profitability with a 3.6% profit margin vs -7.5%. SMPL appears more attractively valued with a PEG of 1.64. DG earns a higher WallStSmart Score of 59/100 (C).
DG
Buy59
out of 100
Grade: C
SMPL
Hold46
out of 100
Grade: D+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+13.5%
Fair Value
$170.04
Current Price
$103.70
$66.34 discount
Margin of Safety
+47.0%
Fair Value
$30.98
Current Price
$11.94
$19.04 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Attractively priced relative to earnings
Reasonable price relative to book value
Reasonable price relative to book value
Safe zone — low bankruptcy risk
Conservative balance sheet, low leverage
Areas to Watch
Expensive relative to growth rate
3.4% revenue growth
3.6% margin — thin
Elevated debt levels
Expensive relative to growth rate
Smaller company, higher risk/reward
Weak financial health signals
ROE of -7.1% — below average capital efficiency
Comparative Analysis Report
WallStSmart ResearchBull Case : DG
The strongest argument for DG centers on P/E Ratio, Price/Book.
Bull Case : SMPL
The strongest argument for SMPL centers on Price/Book, Altman Z-Score, Debt/Equity.
Bear Case : DG
The primary concerns for DG are PEG Ratio, Revenue Growth, Profit Margin. Debt-to-equity of 1.79 is elevated, increasing financial risk. Thin 3.6% margins leave little buffer for downturns.
Bear Case : SMPL
The primary concerns for SMPL are PEG Ratio, Market Cap, Piotroski F-Score.
Key Dynamics to Monitor
DG profiles as a value stock while SMPL is a turnaround play — different risk/reward profiles.
DG carries more volatility with a beta of 0.26 — expect wider price swings.
DG is growing revenue faster at 3.4% — sustainability is the question.
DG generates stronger free cash flow (365M), providing more financial flexibility.
Bottom Line
DG scores higher overall (59/100 vs 46/100). SMPL offers better value entry with a 47.0% margin of safety. Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Dollar General Corporation
CONSUMER DEFENSIVE · DISCOUNT STORES · USA
Dollar General Corporation is an American chain of variety stores headquartered in Goodlettsville, Tennessee.
Visit Website →Simply Good Foods Co
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
Simply Good Foods Company is a consumer packaged food and beverage company in North America and internationally. The company is headquartered in Denver, Colorado.
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