Estee Lauder Companies Inc (EL)vsHelen of Troy Ltd (HELE)
EL
Estee Lauder Companies Inc
$97.12
+0.67%
CONSUMER DEFENSIVE · Cap: $36.79B
HELE
Helen of Troy Ltd
$26.81
+1.17%
CONSUMER DEFENSIVE · Cap: $665.92M
Smart Verdict
WallStSmart Research — data-driven comparison
Estee Lauder Companies Inc generates 728% more annual revenue ($15.05B vs $1.82B). EL leads profitability with a 1.2% profit margin vs -22.7%. HELE appears more attractively valued with a PEG of 0.97. HELE earns a higher WallStSmart Score of 64/100 (C+).
EL
Hold37
out of 100
Grade: F
HELE
Buy64
out of 100
Grade: C+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+29.8%
Fair Value
$150.16
Current Price
$97.12
$53.04 discount
Margin of Safety
+71.4%
Fair Value
$61.95
Current Price
$26.81
$35.14 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
No standout strengths identified
Reasonable price relative to book value
Growing faster than its price suggests
Earnings expanding 24.9% YoY
Areas to Watch
Expensive relative to growth rate
Trading at 9.2x book value
ROE of 4.8% — below average capital efficiency
1.2% margin — thin
Smaller company, higher risk/reward
ROE of -48.9% — below average capital efficiency
Negative free cash flow — burning cash
Distress zone — elevated risk
Comparative Analysis Report
WallStSmart ResearchBull Case : EL
EL has a balanced fundamental profile.
Bull Case : HELE
The strongest argument for HELE centers on Price/Book, PEG Ratio, EPS Growth. PEG of 0.97 suggests the stock is reasonably priced for its growth.
Bear Case : EL
The primary concerns for EL are PEG Ratio, Price/Book, Return on Equity. A P/E of 203.4x leaves little room for execution misses. Debt-to-equity of 2.43 is elevated, increasing financial risk.
Bear Case : HELE
The primary concerns for HELE are Market Cap, Return on Equity, Free Cash Flow.
Key Dynamics to Monitor
EL profiles as a value stock while HELE is a turnaround play — different risk/reward profiles.
HELE carries more volatility with a beta of 1.30 — expect wider price swings.
HELE is growing revenue faster at 8.2% — sustainability is the question.
EL generates stronger free cash flow (425M), providing more financial flexibility.
Bottom Line
HELE scores higher overall (64/100 vs 37/100). EL offers better value entry with a 29.8% margin of safety. Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Estee Lauder Companies Inc
CONSUMER DEFENSIVE · HOUSEHOLD & PERSONAL PRODUCTS · USA
The Estee Lauder Companies Inc. is an American multinational manufacturer and marketer of prestige skincare, makeup, fragrance and hair care products, based in Midtown Manhattan, New York City. The company owns a diverse portfolio of brands, distributed internationally through both digital commerce and retail channels.
Visit Website →Helen of Troy Ltd
CONSUMER DEFENSIVE · HOUSEHOLD & PERSONAL PRODUCTS · USA
Helen of Troy Limited designs, develops, imports, markets and distributes a portfolio of consumer products globally. The company is headquartered in El Paso, Texas.
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