Estee Lauder Companies Inc (EL)vsHelen of Troy Ltd (HELE)
EL
Estee Lauder Companies Inc
$73.11
+2.28%
CONSUMER DEFENSIVE · Cap: $26.45B
HELE
Helen of Troy Ltd
$14.86
-1.65%
CONSUMER DEFENSIVE · Cap: $348.62M
Smart Verdict
WallStSmart Research — data-driven comparison
Estee Lauder Companies Inc generates 714% more annual revenue ($14.67B vs $1.80B). EL leads profitability with a -1.2% profit margin vs -44.0%. HELE appears more attractively valued with a PEG of 0.97. HELE earns a higher WallStSmart Score of 58/100 (C).
EL
Hold41
out of 100
Grade: D
HELE
Buy58
out of 100
Grade: C
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Generating 1.0B in free cash flow
Reasonable price relative to book value
Growing faster than its price suggests
Earnings expanding 24.9% YoY
Areas to Watch
Expensive relative to growth rate
Distress zone — elevated risk
Weak financial health signals
ROE of -4.3% — below average capital efficiency
Smaller company, higher risk/reward
ROE of -63.9% — below average capital efficiency
Revenue declined 3.4%
Currently unprofitable
Comparative Analysis Report
WallStSmart ResearchBull Case : EL
The strongest argument for EL centers on Free Cash Flow.
Bull Case : HELE
The strongest argument for HELE centers on Price/Book, PEG Ratio, EPS Growth. PEG of 0.97 suggests the stock is reasonably priced for its growth.
Bear Case : EL
The primary concerns for EL are PEG Ratio, Altman Z-Score, Piotroski F-Score. Debt-to-equity of 2.74 is elevated, increasing financial risk.
Bear Case : HELE
The primary concerns for HELE are Market Cap, Return on Equity, Revenue Growth.
Key Dynamics to Monitor
EL carries more volatility with a beta of 1.11 — expect wider price swings.
EL is growing revenue faster at 5.6% — sustainability is the question.
EL generates stronger free cash flow (1.0B), providing more financial flexibility.
Monitor HOUSEHOLD & PERSONAL PRODUCTS industry trends, competitive dynamics, and regulatory changes.
Bottom Line
HELE scores higher overall (58/100 vs 41/100). Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Estee Lauder Companies Inc
CONSUMER DEFENSIVE · HOUSEHOLD & PERSONAL PRODUCTS · USA
The Estee Lauder Companies Inc. is an American multinational manufacturer and marketer of prestige skincare, makeup, fragrance and hair care products, based in Midtown Manhattan, New York City. The company owns a diverse portfolio of brands, distributed internationally through both digital commerce and retail channels.
Visit Website →Helen of Troy Ltd
CONSUMER DEFENSIVE · HOUSEHOLD & PERSONAL PRODUCTS · USA
Helen of Troy Limited designs, develops, imports, markets and distributes a portfolio of consumer products globally. The company is headquartered in El Paso, Texas.
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