ELF Beauty Inc (ELF)vsKimberly-Clark Corporation (KMB)
ELF
ELF Beauty Inc
$96.74
-0.18%
CONSUMER DEFENSIVE · Cap: $6.16B
KMB
Kimberly-Clark Corporation
$98.15
-0.34%
CONSUMER DEFENSIVE · Cap: $34.23B
Smart Verdict
WallStSmart Research — data-driven comparison
Kimberly-Clark Corporation generates 6079% more annual revenue ($16.58B vs $268.37M). KMB leads profitability with a 11.8% profit margin vs -0.2%. ELF appears more attractively valued with a PEG of 1.37. KMB earns a higher WallStSmart Score of 52/100 (C-).
ELF
Hold50
out of 100
Grade: D+
KMB
Buy52
out of 100
Grade: C-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Intrinsic value data unavailable for ELF.
Margin of Safety
-35.5%
Fair Value
$79.42
Current Price
$98.15
$18.73 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Revenue surging 35.5% year-over-year
Earnings expanding 93.1% YoY
Every $100 of equity generates 112 in profit
Areas to Watch
ROE of 4.8% — below average capital efficiency
Weak financial health signals
Premium valuation, high expectations priced in
Trading at 21.7x book value
Expensive relative to growth rate
Trading at 18.7x book value
0.6% revenue growth
Weak financial health signals
Comparative Analysis Report
WallStSmart ResearchBull Case : ELF
The strongest argument for ELF centers on Revenue Growth, EPS Growth. Revenue growth of 35.5% demonstrates continued momentum. PEG of 1.37 suggests the stock is reasonably priced for its growth.
Bull Case : KMB
The strongest argument for KMB centers on Return on Equity.
Bear Case : ELF
The primary concerns for ELF are Return on Equity, Piotroski F-Score, P/E Ratio. A P/E of 106.4x leaves little room for execution misses.
Bear Case : KMB
The primary concerns for KMB are PEG Ratio, Price/Book, Revenue Growth. Debt-to-equity of 3.72 is elevated, increasing financial risk.
Key Dynamics to Monitor
ELF profiles as a hypergrowth stock while KMB is a value play — different risk/reward profiles.
ELF carries more volatility with a beta of 2.39 — expect wider price swings.
ELF is growing revenue faster at 35.5% — sustainability is the question.
KMB generates stronger free cash flow (556M), providing more financial flexibility.
Bottom Line
KMB scores higher overall (52/100 vs 50/100). Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
ELF Beauty Inc
CONSUMER DEFENSIVE · HOUSEHOLD & PERSONAL PRODUCTS · USA
elf Beauty, Inc., offers skin care and cosmetic products under the elf, W3LL PEOPLE and Keys Soulcare brand names worldwide. The company is headquartered in Oakland, California.
Kimberly-Clark Corporation
CONSUMER DEFENSIVE · HOUSEHOLD & PERSONAL PRODUCTS · USA
Kimberly-Clark Corporation is an American multinational personal care corporation that produces mostly paper-based consumer products. The company manufactures sanitary paper products and surgical & medical instruments. Kimberly-Clark brand name products include Kleenex facial tissue, Kotex feminine hygiene products, Cottonelle, Scott and Andrex toilet paper, Wypall utility wipes, KimWipes scientific cleaning wipes and Huggies disposable diapers and baby wipes.
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