ELF Beauty Inc (ELF)vsKimberly-Clark Corporation (KMB)
ELF
ELF Beauty Inc
$69.65
+3.09%
CONSUMER DEFENSIVE · Cap: $4.03B
KMB
Kimberly-Clark Corporation
$99.36
+0.44%
CONSUMER DEFENSIVE · Cap: $32.98B
Smart Verdict
WallStSmart Research — data-driven comparison
Kimberly-Clark Corporation generates 982% more annual revenue ($16.45B vs $1.52B). KMB leads profitability with a 12.3% profit margin vs 6.8%. ELF appears more attractively valued with a PEG of 2.03. ELF earns a higher WallStSmart Score of 62/100 (C+).
ELF
Buy62
out of 100
Grade: C+
KMB
Buy52
out of 100
Grade: C-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+7.3%
Fair Value
$82.84
Current Price
$69.65
$13.19 discount
Margin of Safety
+9.3%
Fair Value
$118.58
Current Price
$99.36
$19.22 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Revenue surging 37.8% year-over-year
Earnings expanding 116.7% YoY
Every $100 of equity generates 127 in profit
Areas to Watch
Expensive relative to growth rate
Premium valuation, high expectations priced in
6.8% margin — thin
Weak financial health signals
Expensive relative to growth rate
Trading at 21.9x book value
Revenue declined 0.6%
Comparative Analysis Report
WallStSmart ResearchBull Case : ELF
The strongest argument for ELF centers on Revenue Growth, EPS Growth. Revenue growth of 37.8% demonstrates continued momentum.
Bull Case : KMB
The strongest argument for KMB centers on Return on Equity.
Bear Case : ELF
The primary concerns for ELF are PEG Ratio, P/E Ratio, Profit Margin.
Bear Case : KMB
The primary concerns for KMB are Piotroski F-Score, PEG Ratio, Price/Book. Debt-to-equity of 4.77 is elevated, increasing financial risk.
Key Dynamics to Monitor
ELF profiles as a hypergrowth stock while KMB is a declining play — different risk/reward profiles.
ELF carries more volatility with a beta of 1.68 — expect wider price swings.
ELF is growing revenue faster at 37.8% — sustainability is the question.
KMB generates stronger free cash flow (575M), providing more financial flexibility.
Bottom Line
ELF scores higher overall (62/100 vs 52/100) and 37.8% revenue growth. Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
ELF Beauty Inc
CONSUMER DEFENSIVE · HOUSEHOLD & PERSONAL PRODUCTS · USA
elf Beauty, Inc., offers skin care and cosmetic products under the elf, W3LL PEOPLE and Keys Soulcare brand names worldwide. The company is headquartered in Oakland, California.
Kimberly-Clark Corporation
CONSUMER DEFENSIVE · HOUSEHOLD & PERSONAL PRODUCTS · USA
Kimberly-Clark Corporation is an American multinational personal care corporation that produces mostly paper-based consumer products. The company manufactures sanitary paper products and surgical & medical instruments. Kimberly-Clark brand name products include Kleenex facial tissue, Kotex feminine hygiene products, Cottonelle, Scott and Andrex toilet paper, Wypall utility wipes, KimWipes scientific cleaning wipes and Huggies disposable diapers and baby wipes.
Visit Website →Compare with Other HOUSEHOLD & PERSONAL PRODUCTS Stocks
Want to dig deeper into these stocks?