Colgate-Palmolive Company (CL)vsELF Beauty Inc (ELF)
CL
Colgate-Palmolive Company
$85.49
+1.14%
CONSUMER DEFENSIVE · Cap: $67.75B
ELF
ELF Beauty Inc
$69.65
+3.09%
CONSUMER DEFENSIVE · Cap: $4.03B
Smart Verdict
WallStSmart Research — data-driven comparison
Colgate-Palmolive Company generates 1241% more annual revenue ($20.38B vs $1.52B). CL leads profitability with a 10.5% profit margin vs 6.8%. ELF appears more attractively valued with a PEG of 2.03. ELF earns a higher WallStSmart Score of 62/100 (C+).
CL
Buy56
out of 100
Grade: C
ELF
Buy62
out of 100
Grade: C+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-279.8%
Fair Value
$22.51
Current Price
$85.49
$62.98 premium
Margin of Safety
+7.3%
Fair Value
$82.84
Current Price
$69.65
$13.19 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Every $100 of equity generates 50 in profit
Large-cap with strong market position
Strong operational efficiency at 20.4%
Generating 1.3B in free cash flow
Revenue surging 37.8% year-over-year
Earnings expanding 116.7% YoY
Areas to Watch
Premium valuation, high expectations priced in
1.1% earnings growth
Weak financial health signals
Expensive relative to growth rate
Expensive relative to growth rate
Premium valuation, high expectations priced in
6.8% margin — thin
Comparative Analysis Report
WallStSmart ResearchBull Case : CL
The strongest argument for CL centers on Return on Equity, Market Cap, Operating Margin.
Bull Case : ELF
The strongest argument for ELF centers on Revenue Growth, EPS Growth. Revenue growth of 37.8% demonstrates continued momentum.
Bear Case : CL
The primary concerns for CL are P/E Ratio, EPS Growth, Piotroski F-Score. Debt-to-equity of 147.93 is elevated, increasing financial risk.
Bear Case : ELF
The primary concerns for ELF are PEG Ratio, P/E Ratio, Profit Margin.
Key Dynamics to Monitor
CL profiles as a value stock while ELF is a hypergrowth play — different risk/reward profiles.
ELF carries more volatility with a beta of 1.68 — expect wider price swings.
ELF is growing revenue faster at 37.8% — sustainability is the question.
CL generates stronger free cash flow (1.3B), providing more financial flexibility.
Bottom Line
ELF scores higher overall (62/100 vs 56/100) and 37.8% revenue growth. Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Colgate-Palmolive Company
CONSUMER DEFENSIVE · HOUSEHOLD & PERSONAL PRODUCTS · USA
Colgate-Palmolive Company is an American multinational consumer products company headquartered on Park Avenue in Midtown Manhattan, New York City. It specializes in the production, distribution and provision of household, health care, personal care and veterinary products.
Visit Website →ELF Beauty Inc
CONSUMER DEFENSIVE · HOUSEHOLD & PERSONAL PRODUCTS · USA
elf Beauty, Inc., offers skin care and cosmetic products under the elf, W3LL PEOPLE and Keys Soulcare brand names worldwide. The company is headquartered in Oakland, California.
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