ELF Beauty Inc (ELF)vsProcter & Gamble Company (PG)
ELF
ELF Beauty Inc
$51.45
+0.77%
CONSUMER DEFENSIVE · Cap: $3.63B
PG
Procter & Gamble Company
$146.54
+0.86%
CONSUMER DEFENSIVE · Cap: $326.66B
Smart Verdict
WallStSmart Research — data-driven comparison
Procter & Gamble Company generates 32213% more annual revenue ($86.72B vs $268.37M). PG leads profitability with a 19.2% profit margin vs -0.2%. ELF appears more attractively valued with a PEG of 1.37. PG earns a higher WallStSmart Score of 61/100 (C+).
ELF
Hold49
out of 100
Grade: D+
PG
Buy61
out of 100
Grade: C+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Intrinsic value data unavailable for ELF.
Margin of Safety
-46.4%
Fair Value
$99.13
Current Price
$146.54
$47.41 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Revenue surging 35.1% year-over-year
Earnings expanding 116.7% YoY
Mega-cap, among the largest globally
Every $100 of equity generates 31 in profit
Safe zone — low bankruptcy risk
Strong operational efficiency at 23.1%
Generating 3.0B in free cash flow
Areas to Watch
Trading at 11.6x book value
ROE of 4.8% — below average capital efficiency
Operating margin of 1.7%
Weak financial health signals
Expensive relative to growth rate
Comparative Analysis Report
WallStSmart ResearchBull Case : ELF
The strongest argument for ELF centers on Revenue Growth, EPS Growth. Revenue growth of 35.1% demonstrates continued momentum. PEG of 1.37 suggests the stock is reasonably priced for its growth.
Bull Case : PG
The strongest argument for PG centers on Market Cap, Return on Equity, Altman Z-Score. Profitability is solid with margins at 19.2% and operating margin at 23.1%.
Bear Case : ELF
The primary concerns for ELF are Price/Book, Return on Equity, Operating Margin. A P/E of 139.0x leaves little room for execution misses.
Bear Case : PG
The primary concerns for PG are PEG Ratio.
Key Dynamics to Monitor
ELF profiles as a hypergrowth stock while PG is a mature play — different risk/reward profiles.
ELF carries more volatility with a beta of 2.39 — expect wider price swings.
ELF is growing revenue faster at 35.1% — sustainability is the question.
PG generates stronger free cash flow (3.0B), providing more financial flexibility.
Bottom Line
PG scores higher overall (61/100 vs 49/100), backed by strong 19.2% margins. Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
ELF Beauty Inc
CONSUMER DEFENSIVE · HOUSEHOLD & PERSONAL PRODUCTS · USA
elf Beauty, Inc., offers skin care and cosmetic products under the elf, W3LL PEOPLE and Keys Soulcare brand names worldwide. The company is headquartered in Oakland, California.
Procter & Gamble Company
CONSUMER DEFENSIVE · HOUSEHOLD & PERSONAL PRODUCTS · USA
The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health, consumer health, personal care, and hygiene products; these products are organized into several segments including Beauty; Grooming; Health Care; Fabric & Home Care; and Baby, Feminine, & Family Care. Before the sale of Pringles to Kellogg's, its product portfolio also included food, snacks, and beverages.
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