ELF Beauty Inc (ELF)vsProcter & Gamble Company (PG)
ELF
ELF Beauty Inc
$96.91
+1.20%
CONSUMER DEFENSIVE · Cap: $6.16B
PG
Procter & Gamble Company
$145.27
+1.61%
CONSUMER DEFENSIVE · Cap: $337.41B
Smart Verdict
WallStSmart Research — data-driven comparison
Procter & Gamble Company generates 32330% more annual revenue ($87.03B vs $268.37M). PG leads profitability with a 18.4% profit margin vs -0.2%. ELF appears more attractively valued with a PEG of 1.37. PG earns a higher WallStSmart Score of 55/100 (C).
ELF
Hold50
out of 100
Grade: D+
PG
Buy55
out of 100
Grade: C
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Intrinsic value data unavailable for ELF.
Margin of Safety
-44.5%
Fair Value
$100.54
Current Price
$145.27
$44.73 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Revenue surging 35.5% year-over-year
Earnings expanding 93.1% YoY
Mega-cap, among the largest globally
Every $100 of equity generates 30 in profit
Strong operational efficiency at 22.1%
Generating 4.9B in free cash flow
Areas to Watch
ROE of 4.8% — below average capital efficiency
Weak financial health signals
Premium valuation, high expectations priced in
Trading at 21.8x book value
1.5% revenue growth
Expensive relative to growth rate
Earnings declined 15.5%
Comparative Analysis Report
WallStSmart ResearchBull Case : ELF
The strongest argument for ELF centers on Revenue Growth, EPS Growth. Revenue growth of 35.5% demonstrates continued momentum. PEG of 1.37 suggests the stock is reasonably priced for its growth.
Bull Case : PG
The strongest argument for PG centers on Market Cap, Return on Equity, Operating Margin. Profitability is solid with margins at 18.4% and operating margin at 22.1%.
Bear Case : ELF
The primary concerns for ELF are Return on Equity, Piotroski F-Score, P/E Ratio. A P/E of 106.4x leaves little room for execution misses.
Bear Case : PG
The primary concerns for PG are Revenue Growth, PEG Ratio, EPS Growth.
Key Dynamics to Monitor
ELF profiles as a hypergrowth stock while PG is a value play — different risk/reward profiles.
ELF carries more volatility with a beta of 2.39 — expect wider price swings.
ELF is growing revenue faster at 35.5% — sustainability is the question.
PG generates stronger free cash flow (4.9B), providing more financial flexibility.
Bottom Line
PG scores higher overall (55/100 vs 50/100), backed by strong 18.4% margins. Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
ELF Beauty Inc
CONSUMER DEFENSIVE · HOUSEHOLD & PERSONAL PRODUCTS · USA
elf Beauty, Inc., offers skin care and cosmetic products under the elf, W3LL PEOPLE and Keys Soulcare brand names worldwide. The company is headquartered in Oakland, California.
Procter & Gamble Company
CONSUMER DEFENSIVE · HOUSEHOLD & PERSONAL PRODUCTS · USA
The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health, consumer health, personal care, and hygiene products; these products are organized into several segments including Beauty; Grooming; Health Care; Fabric & Home Care; and Baby, Feminine, & Family Care. Before the sale of Pringles to Kellogg's, its product portfolio also included food, snacks, and beverages.
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