Ford Motor Company (F)vsVera Bradley Inc (VRA)
F
Ford Motor Company
$12.08
-1.31%
CONSUMER CYCLICAL · Cap: $48.45B
VRA
Vera Bradley Inc
$4.11
+1.48%
CONSUMER CYCLICAL · Cap: $115.17M
Smart Verdict
WallStSmart Research — data-driven comparison
Ford Motor Company generates 70310% more annual revenue ($189.86B vs $269.65M). F leads profitability with a -3.2% profit margin vs -17.7%. VRA appears more attractively valued with a PEG of 1.15. F earns a higher WallStSmart Score of 53/100 (C-).
F
Buy53
out of 100
Grade: C-
VRA
Hold41
out of 100
Grade: D
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+36.1%
Fair Value
$22.12
Current Price
$12.08
$10.04 discount
Margin of Safety
+80.1%
Fair Value
$13.09
Current Price
$4.11
$8.98 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Reasonable price relative to book value
Earnings expanding 430.8% YoY
Generating 1.1B in free cash flow
Reasonable price relative to book value
Areas to Watch
Weak financial health signals
Expensive relative to growth rate
ROE of -14.8% — below average capital efficiency
Distress zone — elevated risk
Smaller company, higher risk/reward
Operating margin of 2.6%
ROE of -21.0% — below average capital efficiency
Revenue declined 1.7%
Comparative Analysis Report
WallStSmart ResearchBull Case : F
The strongest argument for F centers on Price/Book, EPS Growth, Free Cash Flow.
Bull Case : VRA
The strongest argument for VRA centers on Price/Book. PEG of 1.15 suggests the stock is reasonably priced for its growth.
Bear Case : F
The primary concerns for F are Piotroski F-Score, PEG Ratio, Return on Equity. Debt-to-equity of 4.66 is elevated, increasing financial risk.
Bear Case : VRA
The primary concerns for VRA are Market Cap, Operating Margin, Return on Equity.
Key Dynamics to Monitor
F carries more volatility with a beta of 1.71 — expect wider price swings.
F is growing revenue faster at 6.4% — sustainability is the question.
F generates stronger free cash flow (1.1B), providing more financial flexibility.
Monitor AUTO MANUFACTURERS industry trends, competitive dynamics, and regulatory changes.
Bottom Line
F scores higher overall (53/100 vs 41/100). VRA offers better value entry with a 80.1% margin of safety. Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Ford Motor Company
CONSUMER CYCLICAL · AUTO MANUFACTURERS · USA
Ford Motor Company, commonly known as Ford, is an American multinational automaker that has its main headquarters in Dearborn, Michigan.
Visit Website →Vera Bradley Inc
CONSUMER CYCLICAL · FOOTWEAR & ACCESSORIES · USA
Vera Bradley, Inc. designs, manufactures and sells women's handbags, luggage and travel items, fashion and home accessories, and gifts. The company is headquartered in Roanoke, Indiana.
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