FitLife Brands, Inc. Common Stock (FTLF)vsKraft Heinz Co (KHC)
FTLF
FitLife Brands, Inc. Common Stock
$10.00
+2.88%
CONSUMER DEFENSIVE · Cap: $92.69M
KHC
Kraft Heinz Co
$22.58
+0.49%
CONSUMER DEFENSIVE · Cap: $28.92B
Smart Verdict
WallStSmart Research — data-driven comparison
Kraft Heinz Co generates 27408% more annual revenue ($24.99B vs $90.85M). FTLF leads profitability with a 6.6% profit margin vs -23.1%. KHC earns a higher WallStSmart Score of 61/100 (C+).
FTLF
Hold49
out of 100
Grade: D+
KHC
Buy61
out of 100
Grade: C+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Intrinsic value data unavailable for FTLF.
Margin of Safety
+16.4%
Fair Value
$29.90
Current Price
$22.58
$7.32 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Revenue surging 58.9% year-over-year
Attractively priced relative to earnings
Reasonable price relative to book value
Reasonable price relative to book value
Growing faster than its price suggests
Strong operational efficiency at 20.7%
Areas to Watch
Distress zone — elevated risk
Smaller company, higher risk/reward
6.6% margin — thin
Weak financial health signals
0.8% revenue growth
ROE of -13.7% — below average capital efficiency
Distress zone — elevated risk
Currently unprofitable
Comparative Analysis Report
WallStSmart ResearchBull Case : FTLF
The strongest argument for FTLF centers on Revenue Growth, P/E Ratio, Price/Book. Revenue growth of 58.9% demonstrates continued momentum.
Bull Case : KHC
The strongest argument for KHC centers on Price/Book, PEG Ratio, Operating Margin. PEG of 0.99 suggests the stock is reasonably priced for its growth.
Bear Case : FTLF
The primary concerns for FTLF are Altman Z-Score, Market Cap, Profit Margin.
Bear Case : KHC
The primary concerns for KHC are Revenue Growth, Return on Equity, Altman Z-Score.
Key Dynamics to Monitor
FTLF profiles as a hypergrowth stock while KHC is a turnaround play — different risk/reward profiles.
KHC carries more volatility with a beta of 0.08 — expect wider price swings.
FTLF is growing revenue faster at 58.9% — sustainability is the question.
KHC generates stronger free cash flow (766M), providing more financial flexibility.
Bottom Line
KHC scores higher overall (61/100 vs 49/100). Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
FitLife Brands, Inc. Common Stock
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
FitLife Brands, Inc. provides nutritional supplements for health-conscious consumers in the United States and internationally. The company is headquartered in Omaha, Nebraska.
Visit Website →Kraft Heinz Co
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
The Kraft Heinz Company (KHC), commonly known as Kraft Heinz, is an American food company formed by the merger of Kraft Foods and Heinz, co-headquartered in Chicago, Illinois, and Pittsburgh, Pennsylvania.
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