FitLife Brands, Inc. Common Stock (FTLF)vsGeneral Mills Inc (GIS)
FTLF
FitLife Brands, Inc. Common Stock
$13.43
+4.92%
CONSUMER DEFENSIVE · Cap: $119.17M
GIS
General Mills Inc
$36.17
-1.71%
CONSUMER DEFENSIVE · Cap: $19.30B
Smart Verdict
WallStSmart Research — data-driven comparison
General Mills Inc generates 25936% more annual revenue ($18.37B vs $70.56M). GIS leads profitability with a 12.0% profit margin vs 9.6%. GIS trades at a lower P/E of 8.8x. GIS earns a higher WallStSmart Score of 53/100 (C-).
FTLF
Buy53
out of 100
Grade: C-
GIS
Buy53
out of 100
Grade: C-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-206.5%
Fair Value
$4.62
Current Price
$13.43
$8.81 premium
Margin of Safety
-76.2%
Fair Value
$27.81
Current Price
$36.17
$8.36 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Revenue surging 47.0% year-over-year
Safe zone — low bankruptcy risk
Attractively priced relative to earnings
Every $100 of equity generates 24 in profit
Reasonable price relative to book value
Areas to Watch
Smaller company, higher risk/reward
Elevated debt levels
Earnings declined 57.1%
Grey zone — moderate risk
Weak financial health signals
Expensive relative to growth rate
Revenue declined 8.4%
Comparative Analysis Report
WallStSmart ResearchBull Case : FTLF
The strongest argument for FTLF centers on Revenue Growth, Altman Z-Score. Revenue growth of 47.0% demonstrates continued momentum.
Bull Case : GIS
The strongest argument for GIS centers on P/E Ratio, Return on Equity, Price/Book.
Bear Case : FTLF
The primary concerns for FTLF are Market Cap, Debt/Equity, EPS Growth.
Bear Case : GIS
The primary concerns for GIS are Altman Z-Score, Piotroski F-Score, PEG Ratio.
Key Dynamics to Monitor
FTLF profiles as a hypergrowth stock while GIS is a declining play — different risk/reward profiles.
FTLF carries more volatility with a beta of 0.34 — expect wider price swings.
FTLF is growing revenue faster at 47.0% — sustainability is the question.
GIS generates stronger free cash flow (296M), providing more financial flexibility.
Bottom Line
FTLF scores higher overall (53/100 vs 53/100) and 47.0% revenue growth. Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
FitLife Brands, Inc. Common Stock
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
FitLife Brands, Inc. provides nutritional supplements for health-conscious consumers in the United States and internationally. The company is headquartered in Omaha, Nebraska.
Visit Website →General Mills Inc
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
General Mills, Inc., is an American multinational manufacturer and marketer of branded consumer foods sold through retail stores. It is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis.
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