WallStSmart

GoPro Inc (GPRO)vsHubSpot Inc (HUBS)

VS

Smart Verdict

WallStSmart Research — data-driven comparison

HubSpot Inc generates 507% more annual revenue ($3.45B vs $568.59M). HUBS leads profitability with a 4.3% profit margin vs -28.5%. HUBS appears more attractively valued with a PEG of 0.30. HUBS earns a higher WallStSmart Score of 56/100 (C).

GPRO

Hold

37

out of 100

Grade: F

Growth: 2.0Profit: 2.0Value: 6.0Quality: 4.5
Piotroski: 3/9Altman Z: -1.59

HUBS

Buy

56

out of 100

Grade: C

Growth: 9.3Profit: 4.5Value: 7.3Quality: 6.0
Piotroski: 3/9Altman Z: 1.60
IV

Intrinsic Value Comparison

Multi-model valuation · Graham Formula

Intrinsic value data unavailable for GPRO.

HUBSUndervalued (+60.4%)

Margin of Safety

+60.4%

Fair Value

$528.08

Current Price

$225.33

$302.75 discount

UndervaluedFair: $528.08Overvalued

Key Strengths & Concerns

Side-by-side fundamental analysis

Key Strengths

GPRO2 strengths · Avg: 9.0/10
Debt/EquityHealth
-2.6310/10

Conservative balance sheet, low leverage

PEG RatioValuation
0.738/10

Growing faster than its price suggests

HUBS4 strengths · Avg: 9.3/10
PEG RatioValuation
0.3010/10

Growing faster than its price suggests

EPS GrowthGrowth
968.0%10/10

Earnings expanding 968.0% YoY

Debt/EquityHealth
0.149/10

Conservative balance sheet, low leverage

Revenue GrowthGrowth
19.8%8/10

19.8% revenue growth

Areas to Watch

GPRO4 concerns · Avg: 2.5/10
Market CapQuality
$226.94M3/10

Smaller company, higher risk/reward

Piotroski F-ScoreQuality
3/93/10

Weak financial health signals

Return on EquityProfitability
-236.1%2/10

ROE of -236.1% — below average capital efficiency

Revenue GrowthGrowth
-31.3%2/10

Revenue declined 31.3%

HUBS4 concerns · Avg: 3.3/10
Altman Z-ScoreHealth
1.604/10

Distress zone — elevated risk

Profit MarginProfitability
4.3%3/10

4.3% margin — thin

Operating MarginProfitability
4.9%3/10

Operating margin of 4.9%

Piotroski F-ScoreQuality
3/93/10

Weak financial health signals

Comparative Analysis Report

WallStSmart Research

Bull Case : GPRO

The strongest argument for GPRO centers on Debt/Equity, PEG Ratio. PEG of 0.73 suggests the stock is reasonably priced for its growth.

Bull Case : HUBS

The strongest argument for HUBS centers on PEG Ratio, EPS Growth, Debt/Equity. Revenue growth of 19.8% demonstrates continued momentum. PEG of 0.30 suggests the stock is reasonably priced for its growth.

Bear Case : GPRO

The primary concerns for GPRO are Market Cap, Piotroski F-Score, Return on Equity.

Bear Case : HUBS

The primary concerns for HUBS are Altman Z-Score, Profit Margin, Operating Margin. A P/E of 85.6x leaves little room for execution misses. Thin 4.3% margins leave little buffer for downturns.

Key Dynamics to Monitor

GPRO profiles as a turnaround stock while HUBS is a growth play — different risk/reward profiles.

GPRO carries more volatility with a beta of 2.44 — expect wider price swings.

HUBS is growing revenue faster at 19.8% — sustainability is the question.

HUBS generates stronger free cash flow (203M), providing more financial flexibility.

Bottom Line

HUBS scores higher overall (56/100 vs 37/100) and 19.8% revenue growth. Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.

This analysis is generated from publicly available financial data. Not financial advice.

GoPro Inc

TECHNOLOGY · CONSUMER ELECTRONICS · USA

GoPro, Inc. develops and sells mountable and portable cameras, drones, and accessories in the United States and internationally. The company is headquartered in San Mateo, California.

HubSpot Inc

TECHNOLOGY · SOFTWARE - APPLICATION · USA

HubSpot, Inc. provides a cloud-based customer relationship management (CRM) platform for companies in the Americas, Europe, and Asia Pacific. The company is headquartered in Cambridge, Massachusetts.

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