Kellanova (K)vsSimply Good Foods Co (SMPL)
K
Kellanova
$83.44
-6.28%
CONSUMER DEFENSIVE · Cap: $29.03B
SMPL
Simply Good Foods Co
$11.94
+2.14%
CONSUMER DEFENSIVE · Cap: $1.16B
Smart Verdict
WallStSmart Research — data-driven comparison
Kellanova generates 795% more annual revenue ($12.67B vs $1.42B). K leads profitability with a 0.1% profit margin vs -7.5%. SMPL appears more attractively valued with a PEG of 1.64. K earns a higher WallStSmart Score of 50/100 (C-).
K
Buy50
out of 100
Grade: C-
SMPL
Hold46
out of 100
Grade: D+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Intrinsic value data unavailable for K.
Margin of Safety
+47.0%
Fair Value
$30.98
Current Price
$11.94
$19.04 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
No standout strengths identified
Reasonable price relative to book value
Safe zone — low bankruptcy risk
Conservative balance sheet, low leverage
Areas to Watch
0.0% revenue growth
ROE of 0.3% — below average capital efficiency
0.1% margin — thin
Operating margin of 0.1%
Expensive relative to growth rate
Smaller company, higher risk/reward
Weak financial health signals
ROE of -7.1% — below average capital efficiency
Comparative Analysis Report
WallStSmart ResearchBull Case : K
K has a balanced fundamental profile.
Bull Case : SMPL
The strongest argument for SMPL centers on Price/Book, Altman Z-Score, Debt/Equity.
Bear Case : K
The primary concerns for K are Revenue Growth, Return on Equity, Profit Margin. Thin 0.1% margins leave little buffer for downturns.
Bear Case : SMPL
The primary concerns for SMPL are PEG Ratio, Market Cap, Piotroski F-Score.
Key Dynamics to Monitor
K profiles as a value stock while SMPL is a turnaround play — different risk/reward profiles.
K carries more volatility with a beta of 0.25 — expect wider price swings.
K is growing revenue faster at 0.0% — sustainability is the question.
K generates stronger free cash flow (359M), providing more financial flexibility.
Bottom Line
K scores higher overall (50/100 vs 46/100). SMPL offers better value entry with a 47.0% margin of safety. Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Kellanova
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
The Kellogg Company, doing business as Kellogg's, is an American multinational food manufacturing company headquartered in Battle Creek, Michigan, United States.
Simply Good Foods Co
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
Simply Good Foods Company is a consumer packaged food and beverage company in North America and internationally. The company is headquartered in Denver, Colorado.
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