General Mills Inc (GIS)vsSimply Good Foods Co (SMPL)
GIS
General Mills Inc
$33.15
+2.95%
CONSUMER DEFENSIVE · Cap: $18.42B
SMPL
Simply Good Foods Co
$11.94
+2.14%
CONSUMER DEFENSIVE · Cap: $1.16B
Smart Verdict
WallStSmart Research — data-driven comparison
General Mills Inc generates 1197% more annual revenue ($18.37B vs $1.42B). GIS leads profitability with a 12.0% profit margin vs -7.5%. SMPL appears more attractively valued with a PEG of 1.64. GIS earns a higher WallStSmart Score of 59/100 (C).
GIS
Buy59
out of 100
Grade: C
SMPL
Hold46
out of 100
Grade: D+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Intrinsic value data unavailable for GIS.
Margin of Safety
+47.0%
Fair Value
$30.98
Current Price
$11.94
$19.04 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Attractively priced relative to earnings
Every $100 of equity generates 24 in profit
Reasonable price relative to book value
Safe zone — low bankruptcy risk
Conservative balance sheet, low leverage
Areas to Watch
2.2% revenue growth
Grey zone — moderate risk
Elevated debt levels
Weak financial health signals
Expensive relative to growth rate
Smaller company, higher risk/reward
Weak financial health signals
ROE of -7.1% — below average capital efficiency
Comparative Analysis Report
WallStSmart ResearchBull Case : GIS
The strongest argument for GIS centers on P/E Ratio, Return on Equity.
Bull Case : SMPL
The strongest argument for SMPL centers on Price/Book, Altman Z-Score, Debt/Equity.
Bear Case : GIS
The primary concerns for GIS are Revenue Growth, Altman Z-Score, Debt/Equity.
Bear Case : SMPL
The primary concerns for SMPL are PEG Ratio, Market Cap, Piotroski F-Score.
Key Dynamics to Monitor
GIS profiles as a value stock while SMPL is a turnaround play — different risk/reward profiles.
SMPL carries more volatility with a beta of 0.16 — expect wider price swings.
GIS is growing revenue faster at 2.2% — sustainability is the question.
GIS generates stronger free cash flow (296M), providing more financial flexibility.
Bottom Line
GIS scores higher overall (59/100 vs 46/100). SMPL offers better value entry with a 47.0% margin of safety. Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
General Mills Inc
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
General Mills, Inc., is an American multinational manufacturer and marketer of branded consumer foods sold through retail stores. It is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis.
Simply Good Foods Co
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
Simply Good Foods Company is a consumer packaged food and beverage company in North America and internationally. The company is headquartered in Denver, Colorado.
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