General Mills Inc (GIS)vsSimply Good Foods Co (SMPL)
GIS
General Mills Inc
$36.17
-1.71%
CONSUMER DEFENSIVE · Cap: $19.30B
SMPL
Simply Good Foods Co
$14.39
+3.45%
CONSUMER DEFENSIVE · Cap: $1.32B
Smart Verdict
WallStSmart Research — data-driven comparison
General Mills Inc generates 1167% more annual revenue ($18.37B vs $1.45B). GIS leads profitability with a 12.0% profit margin vs 6.3%. SMPL appears more attractively valued with a PEG of 1.64. SMPL earns a higher WallStSmart Score of 53/100 (C-).
GIS
Buy53
out of 100
Grade: C-
SMPL
Buy53
out of 100
Grade: C-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
-76.2%
Fair Value
$27.81
Current Price
$36.17
$8.36 premium
Margin of Safety
-168.3%
Fair Value
$6.12
Current Price
$14.39
$8.27 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Attractively priced relative to earnings
Every $100 of equity generates 24 in profit
Reasonable price relative to book value
Reasonable price relative to book value
Safe zone — low bankruptcy risk
Attractively priced relative to earnings
Areas to Watch
Grey zone — moderate risk
Weak financial health signals
Expensive relative to growth rate
Revenue declined 8.4%
Expensive relative to growth rate
Smaller company, higher risk/reward
ROE of 5.2% — below average capital efficiency
6.3% margin — thin
Comparative Analysis Report
WallStSmart ResearchBull Case : GIS
The strongest argument for GIS centers on P/E Ratio, Return on Equity, Price/Book.
Bull Case : SMPL
The strongest argument for SMPL centers on Price/Book, Altman Z-Score, P/E Ratio.
Bear Case : GIS
The primary concerns for GIS are Altman Z-Score, Piotroski F-Score, PEG Ratio.
Bear Case : SMPL
The primary concerns for SMPL are PEG Ratio, Market Cap, Return on Equity.
Key Dynamics to Monitor
GIS profiles as a declining stock while SMPL is a value play — different risk/reward profiles.
SMPL carries more volatility with a beta of 0.25 — expect wider price swings.
SMPL is growing revenue faster at -0.3% — sustainability is the question.
GIS generates stronger free cash flow (296M), providing more financial flexibility.
Bottom Line
GIS scores higher overall (53/100 vs 53/100). Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
General Mills Inc
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
General Mills, Inc., is an American multinational manufacturer and marketer of branded consumer foods sold through retail stores. It is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis.
Simply Good Foods Co
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
Simply Good Foods Company is a consumer packaged food and beverage company in North America and internationally. The company is headquartered in Denver, Colorado.
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