Lifevantage Corporation (LFVN)vsMcCormick & Company Incorporated (MKC)
LFVN
Lifevantage Corporation
$6.29
-0.94%
CONSUMER DEFENSIVE · Cap: $80.36M
MKC
McCormick & Company Incorporated
$50.96
-1.98%
CONSUMER DEFENSIVE · Cap: $13.90B
Smart Verdict
WallStSmart Research — data-driven comparison
McCormick & Company Incorporated generates 3681% more annual revenue ($7.39B vs $195.32M). MKC leads profitability with a 21.9% profit margin vs 3.0%. LFVN appears more attractively valued with a PEG of 0.36. MKC earns a higher WallStSmart Score of 69/100 (B-).
LFVN
Hold48
out of 100
Grade: D+
MKC
Strong Buy69
out of 100
Grade: B-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+32.1%
Fair Value
$7.50
Current Price
$6.29
$1.21 discount
Margin of Safety
+27.2%
Fair Value
$96.91
Current Price
$50.96
$45.95 discount
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Growing faster than its price suggests
Attractively priced relative to earnings
Reasonable price relative to book value
Attractively priced relative to earnings
Every $100 of equity generates 23 in profit
Keeps 22 of every $100 in revenue as profit
Reasonable price relative to book value
16.7% revenue growth
Areas to Watch
Smaller company, higher risk/reward
3.0% margin — thin
Operating margin of 4.1%
Revenue declined 25.2%
Expensive relative to growth rate
Distress zone — elevated risk
Earnings declined 14.2%
Comparative Analysis Report
WallStSmart ResearchBull Case : LFVN
The strongest argument for LFVN centers on PEG Ratio, P/E Ratio, Price/Book. PEG of 0.36 suggests the stock is reasonably priced for its growth.
Bull Case : MKC
The strongest argument for MKC centers on P/E Ratio, Return on Equity, Profit Margin. Profitability is solid with margins at 21.9% and operating margin at 17.4%. Revenue growth of 16.7% demonstrates continued momentum.
Bear Case : LFVN
The primary concerns for LFVN are Market Cap, Profit Margin, Operating Margin. Thin 3.0% margins leave little buffer for downturns.
Bear Case : MKC
The primary concerns for MKC are PEG Ratio, Altman Z-Score, EPS Growth.
Key Dynamics to Monitor
LFVN profiles as a value stock while MKC is a growth play — different risk/reward profiles.
LFVN carries more volatility with a beta of 0.76 — expect wider price swings.
MKC is growing revenue faster at 16.7% — sustainability is the question.
MKC generates stronger free cash flow (337M), providing more financial flexibility.
Bottom Line
MKC scores higher overall (69/100 vs 48/100), backed by strong 21.9% margins and 16.7% revenue growth. LFVN offers better value entry with a 32.1% margin of safety. Both earn "Strong Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Lifevantage Corporation
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
LifeVantage Corporation is dedicated to the identification, research, development and distribution of nutrigenomic activators, dietary supplements, nootropics, pre and probiotics, weight management, and skin and hair care products. The company is headquartered in Sandy, Utah.
Visit Website →McCormick & Company Incorporated
CONSUMER DEFENSIVE · PACKAGED FOODS · USA
McCormick & Company is an American multinational food company that manufactures, markets, and distributes spices, seasoning mixes, condiments, and other flavoring products to retail outlets, food manufacturers, and foodservice businesses.
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