Aon PLC (AON)vsCrawford & Company (CRD-A)
AON
Aon PLC
$344.67
+4.39%
FINANCIAL SERVICES · Cap: $68.24B
CRD-A
Crawford & Company
$11.94
+5.66%
FINANCIAL SERVICES · Cap: $580.14M
Smart Verdict
WallStSmart Research — data-driven comparison
Aon PLC generates 1301% more annual revenue ($17.68B vs $1.26B). AON leads profitability with a 22.2% profit margin vs 1.9%. CRD-A appears more attractively valued with a PEG of 0.91. AON earns a higher WallStSmart Score of 62/100 (C+).
AON
Buy62
out of 100
Grade: C+
CRD-A
Buy55
out of 100
Grade: C-
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Every $100 of equity generates 41 in profit
Large-cap with strong market position
Keeps 22 of every $100 in revenue as profit
Attractively priced relative to earnings
Strong operational efficiency at 22.2%
Earnings expanding 76.1% YoY
Growing faster than its price suggests
Areas to Watch
2.6% revenue growth
Elevated debt levels
Expensive relative to growth rate
Distress zone — elevated risk
Moderate valuation
Smaller company, higher risk/reward
1.9% margin — thin
Elevated debt levels
Comparative Analysis Report
WallStSmart ResearchBull Case : AON
The strongest argument for AON centers on Return on Equity, Market Cap, Profit Margin. Profitability is solid with margins at 22.2% and operating margin at 22.2%.
Bull Case : CRD-A
The strongest argument for CRD-A centers on EPS Growth, PEG Ratio. PEG of 0.91 suggests the stock is reasonably priced for its growth.
Bear Case : AON
The primary concerns for AON are Revenue Growth, Debt/Equity, PEG Ratio. Debt-to-equity of 1.64 is elevated, increasing financial risk.
Bear Case : CRD-A
The primary concerns for CRD-A are P/E Ratio, Market Cap, Profit Margin. Thin 1.9% margins leave little buffer for downturns.
Key Dynamics to Monitor
AON carries more volatility with a beta of 0.69 — expect wider price swings.
AON is growing revenue faster at 2.6% — sustainability is the question.
AON generates stronger free cash flow (483M), providing more financial flexibility.
Monitor INSURANCE BROKERS industry trends, competitive dynamics, and regulatory changes.
Bottom Line
AON scores higher overall (62/100 vs 55/100), backed by strong 22.2% margins. Both earn "Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Aon PLC
FINANCIAL SERVICES · INSURANCE BROKERS · USA
Aon plc is a multinational professional services firm that sells a range of financial risk-mitigation products, including insurance, pension administration, and health-insurance plans.
Crawford & Company
FINANCIAL SERVICES · INSURANCE BROKERS · USA
Crawford & Company provides outsourcing and claims management solutions for carriers, brokers, and corporations in the United States, United Kingdom, Europe, Canada, Australia, and internationally. The company is headquartered in Atlanta, Georgia.
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