WallStSmart

CNO Financial Group Inc (CNO)vsPrudential Financial, Inc. (PRU)

VS

Smart Verdict

WallStSmart Research — data-driven comparison

Prudential Financial, Inc. generates 1304% more annual revenue ($65.22B vs $4.65B). CNO leads profitability with a 6.0% profit margin vs 6.0%. PRU appears more attractively valued with a PEG of 0.71. PRU earns a higher WallStSmart Score of 72/100 (B).

CNO

Strong Buy

72

out of 100

Grade: B

Growth: 7.3Profit: 5.5Value: 5.7Quality: 3.5
Piotroski: 4/9Altman Z: 0.12

PRU

Strong Buy

72

out of 100

Grade: B

Growth: 6.7Profit: 5.0Value: 7.7Quality: 5.0
Piotroski: 4/9Altman Z: 0.05

Key Strengths & Concerns

Side-by-side fundamental analysis

Key Strengths

CNO2 strengths · Avg: 8.0/10
Price/BookValuation
2.0x8/10

Reasonable price relative to book value

EPS GrowthGrowth
46.2%8/10

Earnings expanding 46.2% YoY

PRU5 strengths · Avg: 9.2/10
P/E RatioValuation
10.8x10/10

Attractively priced relative to earnings

Price/BookValuation
1.3x10/10

Reasonable price relative to book value

EPS GrowthGrowth
89.2%10/10

Earnings expanding 89.2% YoY

PEG RatioValuation
0.718/10

Growing faster than its price suggests

Free Cash FlowQuality
$2.35B8/10

Generating 2.3B in free cash flow

Areas to Watch

CNO3 concerns · Avg: 2.7/10
Profit MarginProfitability
6.0%3/10

6.0% margin — thin

Debt/EquityHealth
1.763/10

Elevated debt levels

Altman Z-ScoreHealth
0.122/10

Distress zone — elevated risk

PRU2 concerns · Avg: 2.5/10
Profit MarginProfitability
6.0%3/10

6.0% margin — thin

Altman Z-ScoreHealth
0.052/10

Distress zone — elevated risk

Comparative Analysis Report

WallStSmart Research

Bull Case : CNO

The strongest argument for CNO centers on Price/Book, EPS Growth. Revenue growth of 11.6% demonstrates continued momentum. PEG of 1.29 suggests the stock is reasonably priced for its growth.

Bull Case : PRU

The strongest argument for PRU centers on P/E Ratio, Price/Book, EPS Growth. Revenue growth of 14.1% demonstrates continued momentum. PEG of 0.71 suggests the stock is reasonably priced for its growth.

Bear Case : CNO

The primary concerns for CNO are Profit Margin, Debt/Equity, Altman Z-Score. Debt-to-equity of 1.76 is elevated, increasing financial risk.

Bear Case : PRU

The primary concerns for PRU are Profit Margin, Altman Z-Score.

Key Dynamics to Monitor

PRU carries more volatility with a beta of 0.82 — expect wider price swings.

PRU is growing revenue faster at 14.1% — sustainability is the question.

PRU generates stronger free cash flow (2.3B), providing more financial flexibility.

Monitor INSURANCE - LIFE industry trends, competitive dynamics, and regulatory changes.

Bottom Line

CNO scores higher overall (72/100 vs 72/100) and 11.6% revenue growth. Both earn "Strong Buy" and "Strong Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.

This analysis is generated from publicly available financial data. Not financial advice.

CNO Financial Group Inc

FINANCIAL SERVICES · INSURANCE - LIFE · USA

CNO Financial Group, Inc. develops, markets, and manages health insurance, annuities, individual life insurance, and other insurance products for the middle-income and senior markets in the United States. The company is headquartered in Carmel, Indiana.

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Prudential Financial, Inc.

FINANCIAL SERVICES · INSURANCE - LIFE · USA

Prudential Financial, Inc. is an American company whose subsidiaries provide insurance, investment management, and other financial products and services to both retail and institutional customers throughout the United States and in over 40 other countries.

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