Dollar General Corporation (DG)vsFranklin Covey Company (FC)
DG
Dollar General Corporation
$103.70
+0.17%
CONSUMER DEFENSIVE · Cap: $25.32B
FC
Franklin Covey Company
$23.94
-0.91%
CONSUMER DEFENSIVE · Cap: $269.75M
Smart Verdict
WallStSmart Research — data-driven comparison
Dollar General Corporation generates 16337% more annual revenue ($43.08B vs $262.06M). DG leads profitability with a 3.6% profit margin vs -0.9%. FC appears more attractively valued with a PEG of 1.12. DG earns a higher WallStSmart Score of 59/100 (C).
DG
Buy59
out of 100
Grade: C
FC
Avoid32
out of 100
Grade: F
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+13.5%
Fair Value
$170.04
Current Price
$103.70
$66.34 discount
Margin of Safety
-4.0%
Fair Value
$18.02
Current Price
$23.94
$5.92 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Attractively priced relative to earnings
Reasonable price relative to book value
Conservative balance sheet, low leverage
Areas to Watch
Expensive relative to growth rate
3.4% revenue growth
3.6% margin — thin
Elevated debt levels
0.1% revenue growth
Smaller company, higher risk/reward
ROE of -4.2% — below average capital efficiency
Earnings declined 61.3%
Comparative Analysis Report
WallStSmart ResearchBull Case : DG
The strongest argument for DG centers on P/E Ratio, Price/Book.
Bull Case : FC
The strongest argument for FC centers on Debt/Equity. PEG of 1.12 suggests the stock is reasonably priced for its growth.
Bear Case : DG
The primary concerns for DG are PEG Ratio, Revenue Growth, Profit Margin. Debt-to-equity of 1.79 is elevated, increasing financial risk. Thin 3.6% margins leave little buffer for downturns.
Bear Case : FC
The primary concerns for FC are Revenue Growth, Market Cap, Return on Equity.
Key Dynamics to Monitor
DG profiles as a value stock while FC is a turnaround play — different risk/reward profiles.
FC carries more volatility with a beta of 0.81 — expect wider price swings.
DG is growing revenue faster at 3.4% — sustainability is the question.
DG generates stronger free cash flow (365M), providing more financial flexibility.
Bottom Line
DG scores higher overall (59/100 vs 32/100). Both earn "Buy" and "Avoid" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Dollar General Corporation
CONSUMER DEFENSIVE · DISCOUNT STORES · USA
Dollar General Corporation is an American chain of variety stores headquartered in Goodlettsville, Tennessee.
Visit Website →Franklin Covey Company
CONSUMER DEFENSIVE · EDUCATION & TRAINING SERVICES · USA
Franklin Covey Co. provides training and consulting services in the areas of execution, sales performance, productivity, customer loyalty, leadership, and educational improvement for organizations and individuals globally. The company is headquartered in Salt Lake City, Utah.
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