Helen of Troy Ltd (HELE)vsThe Coca-Cola Company (KO)
HELE
Helen of Troy Ltd
$24.34
-2.76%
CONSUMER DEFENSIVE · Cap: $566.09M
KO
The Coca-Cola Company
$79.48
+0.11%
CONSUMER DEFENSIVE · Cap: $338.86B
Smart Verdict
WallStSmart Research — data-driven comparison
The Coca-Cola Company generates 2659% more annual revenue ($49.28B vs $1.79B). KO leads profitability with a 27.8% profit margin vs -50.3%. HELE appears more attractively valued with a PEG of 0.97. KO earns a higher WallStSmart Score of 65/100 (B-).
HELE
Buy56
out of 100
Grade: C
KO
Strong Buy65
out of 100
Grade: B-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+71.6%
Fair Value
$62.33
Current Price
$24.34
$37.99 discount
Margin of Safety
-29.0%
Fair Value
$61.61
Current Price
$79.48
$17.87 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Reasonable price relative to book value
Growing faster than its price suggests
Earnings expanding 24.9% YoY
Mega-cap, among the largest globally
Every $100 of equity generates 41 in profit
Strong operational efficiency at 35.1%
Keeps 28 of every $100 in revenue as profit
Generating 1.8B in free cash flow
Areas to Watch
Smaller company, higher risk/reward
Elevated debt levels
ROE of -112.6% — below average capital efficiency
Revenue declined 3.3%
Trading at 10.2x book value
Elevated debt levels
Expensive relative to growth rate
Comparative Analysis Report
WallStSmart ResearchBull Case : HELE
The strongest argument for HELE centers on Price/Book, PEG Ratio, EPS Growth. PEG of 0.97 suggests the stock is reasonably priced for its growth.
Bull Case : KO
The strongest argument for KO centers on Market Cap, Return on Equity, Operating Margin. Profitability is solid with margins at 27.8% and operating margin at 35.1%. Revenue growth of 12.1% demonstrates continued momentum.
Bear Case : HELE
The primary concerns for HELE are Market Cap, Debt/Equity, Return on Equity.
Bear Case : KO
The primary concerns for KO are Price/Book, Debt/Equity, PEG Ratio.
Key Dynamics to Monitor
HELE profiles as a turnaround stock while KO is a mature play — different risk/reward profiles.
HELE carries more volatility with a beta of 1.33 — expect wider price swings.
KO is growing revenue faster at 12.1% — sustainability is the question.
KO generates stronger free cash flow (1.8B), providing more financial flexibility.
Bottom Line
KO scores higher overall (65/100 vs 56/100), backed by strong 27.8% margins and 12.1% revenue growth. HELE offers better value entry with a 71.6% margin of safety. Both earn "Strong Buy" and "Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Helen of Troy Ltd
CONSUMER DEFENSIVE · HOUSEHOLD & PERSONAL PRODUCTS · USA
Helen of Troy Limited designs, develops, imports, markets and distributes a portfolio of consumer products globally. The company is headquartered in El Paso, Texas.
The Coca-Cola Company
CONSUMER DEFENSIVE · BEVERAGES - NON-ALCOHOLIC · USA
The Coca-Cola Company is an American multinational beverage corporation incorporated under Delaware's General Corporation Law and headquartered in Atlanta, Georgia. The Coca-Cola Company has interests in the manufacturing, retailing, and marketing of nonalcoholic beverage concentrates and syrups.
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