Lincoln National Corporation (LNC)vsPrudential Financial, Inc. (PRU)
LNC
Lincoln National Corporation
$43.84
+0.64%
FINANCIAL SERVICES · Cap: $8.29B
PRU
Prudential Financial, Inc.
$119.24
+0.64%
FINANCIAL SERVICES · Cap: $41.19B
Smart Verdict
WallStSmart Research — data-driven comparison
Prudential Financial, Inc. generates 236% more annual revenue ($65.22B vs $19.39B). LNC leads profitability with a 12.2% profit margin vs 6.0%. PRU appears more attractively valued with a PEG of 0.71. LNC earns a higher WallStSmart Score of 78/100 (B+).
LNC
Strong Buy78
out of 100
Grade: B+
PRU
Strong Buy72
out of 100
Grade: B
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Attractively priced relative to earnings
Reasonable price relative to book value
Earnings expanding 76.8% YoY
Attractively priced relative to earnings
Reasonable price relative to book value
Earnings expanding 89.2% YoY
Growing faster than its price suggests
Generating 2.3B in free cash flow
Areas to Watch
Operating margin of 4.6%
Weak financial health signals
Negative free cash flow — burning cash
6.0% margin — thin
Distress zone — elevated risk
Comparative Analysis Report
WallStSmart ResearchBull Case : LNC
The strongest argument for LNC centers on P/E Ratio, Price/Book, EPS Growth. Revenue growth of 12.6% demonstrates continued momentum. PEG of 1.01 suggests the stock is reasonably priced for its growth.
Bull Case : PRU
The strongest argument for PRU centers on P/E Ratio, Price/Book, EPS Growth. Revenue growth of 14.1% demonstrates continued momentum. PEG of 0.71 suggests the stock is reasonably priced for its growth.
Bear Case : LNC
The primary concerns for LNC are Operating Margin, Piotroski F-Score, Free Cash Flow.
Bear Case : PRU
The primary concerns for PRU are Profit Margin, Altman Z-Score.
Key Dynamics to Monitor
LNC carries more volatility with a beta of 1.11 — expect wider price swings.
PRU is growing revenue faster at 14.1% — sustainability is the question.
PRU generates stronger free cash flow (2.3B), providing more financial flexibility.
Monitor INSURANCE - LIFE industry trends, competitive dynamics, and regulatory changes.
Bottom Line
LNC scores higher overall (78/100 vs 72/100) and 12.6% revenue growth. Both earn "Strong Buy" and "Strong Buy" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Lincoln National Corporation
FINANCIAL SERVICES · INSURANCE - LIFE · USA
Lincoln National Corporation is an American holding company, which operates multiple insurance and investment management businesses through subsidiary companies. Lincoln Financial Group is the marketing name for LNC and its subsidiary companies.
Prudential Financial, Inc.
FINANCIAL SERVICES · INSURANCE - LIFE · USA
Prudential Financial, Inc. is an American company whose subsidiaries provide insurance, investment management, and other financial products and services to both retail and institutional customers throughout the United States and in over 40 other countries.
Visit Website →Compare with Other INSURANCE - LIFE Stocks
Want to dig deeper into these stocks?