Medirom Healthcare Technologies Inc (MRM)vsRollins Inc (ROL)
MRM
Medirom Healthcare Technologies Inc
$1.13
-3.00%
CONSUMER CYCLICAL · Cap: $9.64M
ROL
Rollins Inc
$53.48
+0.36%
CONSUMER CYCLICAL · Cap: $25.78B
Smart Verdict
WallStSmart Research — data-driven comparison
Medirom Healthcare Technologies Inc generates 114% more annual revenue ($8.07B vs $3.76B). ROL leads profitability with a 14.0% profit margin vs 0.5%. MRM trades at a lower P/E of 3.3x. ROL earns a higher WallStSmart Score of 52/100 (C-).
MRM
Hold39
out of 100
Grade: F
ROL
Buy52
out of 100
Grade: C-
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+92.5%
Fair Value
$17.32
Current Price
$1.13
$16.19 discount
Margin of Safety
-165.8%
Fair Value
$24.68
Current Price
$53.48
$28.80 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Attractively priced relative to earnings
Every $100 of equity generates 53 in profit
Earnings expanding 27.8% YoY
Every $100 of equity generates 39 in profit
Areas to Watch
Smaller company, higher risk/reward
0.5% margin — thin
Revenue declined 6.7%
Negative free cash flow — burning cash
Trading at 18.7x book value
Weak financial health signals
Expensive relative to growth rate
Premium valuation, high expectations priced in
Comparative Analysis Report
WallStSmart ResearchBull Case : MRM
The strongest argument for MRM centers on P/E Ratio, Return on Equity, EPS Growth.
Bull Case : ROL
The strongest argument for ROL centers on Return on Equity.
Bear Case : MRM
The primary concerns for MRM are Market Cap, Profit Margin, Revenue Growth. Debt-to-equity of 8.84 is elevated, increasing financial risk. Thin 0.5% margins leave little buffer for downturns.
Bear Case : ROL
The primary concerns for ROL are Price/Book, Piotroski F-Score, PEG Ratio. A P/E of 49.1x leaves little room for execution misses.
Key Dynamics to Monitor
MRM carries more volatility with a beta of 1.01 — expect wider price swings.
ROL is growing revenue faster at 9.7% — sustainability is the question.
ROL generates stronger free cash flow (159M), providing more financial flexibility.
Monitor PERSONAL SERVICES industry trends, competitive dynamics, and regulatory changes.
Bottom Line
ROL scores higher overall (52/100 vs 39/100). MRM offers better value entry with a 92.5% margin of safety. Both earn "Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Medirom Healthcare Technologies Inc
CONSUMER CYCLICAL · PERSONAL SERVICES · USA
MEDIROM Healthcare Technologies Inc. provides comprehensive healthcare services in Japan. The company is headquartered in Tokyo, Japan.
Visit Website →Rollins Inc
CONSUMER CYCLICAL · PERSONAL SERVICES · USA
Rollins, Inc. is a North American consumer and commercial services company.
Visit Website →Compare with Other PERSONAL SERVICES Stocks
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