Aon PLC (AON)vsGoosehead Insurance Inc (GSHD)
AON
Aon PLC
$321.45
-1.71%
FINANCIAL SERVICES · Cap: $69.09B
GSHD
Goosehead Insurance Inc
$41.19
-1.93%
FINANCIAL SERVICES · Cap: $1.55B
Smart Verdict
WallStSmart Research — data-driven comparison
Aon PLC generates 4612% more annual revenue ($17.18B vs $364.63M). AON leads profitability with a 21.5% profit margin vs 7.6%. AON trades at a lower P/E of 18.9x. AON earns a higher WallStSmart Score of 68/100 (B-).
AON
Strong Buy68
out of 100
Grade: B-
GSHD
Hold47
out of 100
Grade: D+
Intrinsic Value Comparison
Multi-model valuation · Graham Formula
Margin of Safety
+61.0%
Fair Value
$795.60
Current Price
$321.45
$474.15 discount
Margin of Safety
-635.6%
Fair Value
$6.73
Current Price
$41.19
$34.46 premium
Key Strengths & Concerns
Side-by-side fundamental analysis
Key Strengths
Every $100 of equity generates 47 in profit
Strong operational efficiency at 31.4%
Earnings expanding 138.3% YoY
Large-cap with strong market position
Keeps 22 of every $100 in revenue as profit
Generating 1.3B in free cash flow
Every $100 of equity generates 176 in profit
Conservative balance sheet, low leverage
Strong operational efficiency at 29.3%
Areas to Watch
3.7% revenue growth
Expensive relative to growth rate
Distress zone — elevated risk
Smaller company, higher risk/reward
7.6% margin — thin
Weak financial health signals
Premium valuation, high expectations priced in
Comparative Analysis Report
WallStSmart ResearchBull Case : AON
The strongest argument for AON centers on Return on Equity, Operating Margin, EPS Growth. Profitability is solid with margins at 21.5% and operating margin at 31.4%.
Bull Case : GSHD
The strongest argument for GSHD centers on Return on Equity, Debt/Equity, Operating Margin. Revenue growth of 12.2% demonstrates continued momentum.
Bear Case : AON
The primary concerns for AON are Revenue Growth, PEG Ratio, Altman Z-Score.
Bear Case : GSHD
The primary concerns for GSHD are Market Cap, Profit Margin, Piotroski F-Score. A P/E of 42.4x leaves little room for execution misses.
Key Dynamics to Monitor
GSHD carries more volatility with a beta of 1.62 — expect wider price swings.
GSHD is growing revenue faster at 12.2% — sustainability is the question.
AON generates stronger free cash flow (1.3B), providing more financial flexibility.
Monitor INSURANCE BROKERS industry trends, competitive dynamics, and regulatory changes.
Bottom Line
AON scores higher overall (68/100 vs 47/100), backed by strong 21.5% margins. Both earn "Strong Buy" and "Hold" ratings respectively — the choice depends on your investment horizon and risk tolerance.
This analysis is generated from publicly available financial data. Not financial advice.
Aon PLC
FINANCIAL SERVICES · INSURANCE BROKERS · USA
Aon plc is a multinational professional services firm that sells a range of financial risk-mitigation products, including insurance, pension administration, and health-insurance plans.
Goosehead Insurance Inc
FINANCIAL SERVICES · INSURANCE BROKERS · USA
Goosehead Insurance, Inc. is a portfolio company of Goosehead Financial, LLC providing personal lines insurance agency services in the United States. The company is headquartered in Westlake, Texas.
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